13/02/2018

Startup to rid the world of bad wine.

Winely was founded in 2017 while spending Jacob Manning and Abbe Hyde spent time working with SproutX agtech incubator in Melbourne, Australia.

The co-founders had worked together before on various projects but this time the project was in Jacob Manning's domain. Having exited a startup in 2013 for a bit of cash, which paid for him to do two more degrees in science which strengthen his knowledge in the agtech space. “I boot strapped that startup from a local New Plymouth startup to Australasia wide. The soil science really interested me.” In 2011 after leaving KPMG as an accountant to work full time on Wholesale soil solutions Ltd he realised he need more knowledge and proceeded to study biotechnology at Otago University.

Science solutions to technical problems always interested Jacob and this lead him to founding Winely with Abbe Hyde and Scout Lui.

Why am I doing this?

I’m doing it because the science of winemaking is super interesting and complex! The metabolic pathways that are influenced by yeast and bacteria resulting in a funky drink! Hell yeah the biochemistry is awesome! That's what got me interested in this startup.

    -         Jacob Manning

Abbe Hyde background was slightly different. Having completely a Masters in disruptive innovation she went on to found a high tech startup in the events industry. She led the team to raise over $150,000 and work with over 100 different events and event planners to help eliminate issues with low attendance to events.

Why am I doing this?

I'm passionate about helping real people with big pain points. Talking to over 100 winemakers about the way they manage data to create beautiful wine gets me excited about the future of the industry. Especially from a disruptive innovation standpoint (my Masters research) - working with people that are keen to try new technologies and incorporate different practices into a very traditional industry seeming is a great space to be. Plus ... I love wine.